Do you have to speak good to sell online? Not really.
The internet is full of condescending lists of spelling and grammar mistakes you "need" to avoid. Bad syntax, synonyms, homonyms, homophones, phony phrases – all grave errors even the most careful...
View ArticleCase Study: Site Redesign for Integra Backup Services
There is no formula for redesigning a site. Each company has a different brand mood and objective, changing the site’s structure and message. With the site for Integra System Technologies, there was no...
View ArticleHappy Chef 2013 Catalog
How do you translate the feel and style of an eCommerce site into a print magazine? Our recent catalog for Happy Chef was a huge undertaking, with over 6 months of production involved. But we believe...
View ArticleEvolving the Ripen site experience
This month, Ripen has unveiled its website (hint: this one) with a renewed focus on eCommerce design and development. Find out what went into the planning and execution of our revamped approach.
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HOW TO CRAFT THE PERFECT PRODUCT COPY
Carefully crafted product details not only highlight user benefits, they create a connection with your customers. Simply put, how you present your products can make or break each sale. In this post, we...
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